Who rules in Rioja

Eduardo Hernáiz, Chairman of Bodegas Familiares de Rioja, said, ‘Now we should focus on value and prestige, since continuous growth would require lowering prices and, therefore, making less expensive wines of poorer quality.’ And he added, ‘First and foremost, Rioja belongs to companies and winegrowers from our region. It is us who create jobs, and it is us, along with our families, who animate our towns and villages.’